Chris Hoy & Pure Gyms

The style for these images was to give a sense of energy, excitement and motivation for joining this dynamic new boutique gym. The launch featuring Sir Chris Hoy as a Pure Gym Investor and advisor was keen to showcase the new indoor cycling classes.

The challenge of taking photographic stills in low light was interesting, so by using colour to express the energy of the pulsing lights and high energy club music, we arrived at a different outcome.