This idea began as a speculative brainstorm which I wanted to do as a personal project.
Fortunately, the creatives at Ford not only gave me free reign to photograph their latest concept vehicle at the time in their buildings but also wanted to use the shots for their next campaign backplate for the updated fiesta program.
We actually shot it in the design studio in Dunton with everyone sitting at their desks behind the camera as if it was a normal day-at-the-office in Essex!