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Ford Motorsport

A commission by Ford design Europe and Ford motor sport let me to take a series of photographs for their brochures, exhibition posters and advertising to show off the new Formula Ford.  Within the initial photography ideas we included a racing track shot and some detail shots inside the climate tunnel. To emphasise and highlight the shape and form of the dynamic formula one curves we underexposed the ambient light to help contrast smoke against the background environment which worked well.

Lighting trickery, a little technical know-how and some imagination add up to us capturing the resulting sharp and shiny shots.

Showing the Formula ford car with the new aero package, shot on the Ford test track in Essex, England
The original Formula Ford design at Ford HQ Essex
Formula Ford, branding photography commissioned by Ford design Europe and Ford motorsport
The original Formula Ford
Original Formula Ford at Ford HQ, Dunton, Essex.
Ford engine factory in South Wales.
New aero package of the Formula Ford, in the climate tunnel, Ford HQ
Formal ford, shot on the ford test track, Essex, England
The new aero package shot in the climate tunnel, Ford HQ.
Ford logo after the rain
Formula Ford, shot at Ford test track.
Ford engine factory in South Wales.
Testing the new Formula Ford in the rain.
New Formula Ford
Sunset over the Ford test track, Dunton, Essex
©Chris Reeve Photographer
Prospectus Photography
Crafted by PhotoBiz
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